This region's textile signature is a thread count rather than a pattern. Ponduru spins and weaves the finest hand-spun cotton in the country from a short-staple local variety, and the whole reputation rests on a preparation step that has resisted mechanisation. Everything else follows altitude: cotton and light drape on the humid coast, heavier wraps and metal ornament above the scarp, and in the ghats a bast-fibre cloth still woven by hand in a few villages.
Ponduru khadi dhoti, saree and shirtingMen and women
Hand-spun, hand-woven cotton of very high count, worn plain or with a narrow border. It is bought as much for its politics and its handle as for its look, and it gets softer with every wash for years.
Worn for: Everyday and formal
The northern Telugu saree drapeWomen
Six yards worn with the pallu over the left shoulder, and in older rural practice a longer cloth taken between the legs for field work. The drape shifts towards Odia conventions in the northernmost mandals.
Worn for: Everyday and ceremonial
Panche and kanduvaMen
A cotton dhoti with a shoulder cloth, still standard dress for temple service, elders and agricultural households on the plain.
Worn for: Everyday and ritual
Gadaba kerang clothGadaba women, in the ghats
A striped cloth woven from the bast fibre of a forest creeper rather than from cotton, made on a simple loin loom. Very few weavers remain, and the tradition continues on both sides of the Odisha boundary in the same hills.
Worn for: Ceremonial, and now rarely
Ponduru KhadiGI tagSrikakulam
Registered as a geographical indication in 2023. Spun on the charkha from a short-staple cotton grown locally, with the raw cotton cleaned and aligned using the jawbone of a fish before spinning — a step no machine has replaced, and the reason the yarn reaches counts that mills cannot match on that fibre. Gandhi's association with the cloth is the standing local claim to fame and it is a well-documented one.
Bobbili and Vizianagaram cottonsVizianagaram
Plain and check cottons woven on pit looms across the estate towns for local wear. The trade shrank hard against mill cloth and survives on cooperative purchase.